Adidas, a big shoe company from Germany, is trying to become even bigger in the United States! They're competing with Nike, the biggest shoe company in the world. Adidas is working hard to gain more American customers and become a top competitor.
- Adidas is growing faster than Nike right now.
- Adidas recently lost a big deal with the rapper Ye (Kanye West), but they're recovering.
- They're making new shoes and clothes to appeal to American shoppers.
- Adidas is signing more American athletes to help them become popular.
Fact | Number |
---|---|
Adidas' share of the global sportswear market | 8.9% |
Nike's share of the global sportswear market | 14.1% |
Adidas share price increase since CEO change | 160% |
Adidas sales growth in the last quarter | 19% |