Big food companies like Unilever are having trouble selling their plant-based meat brands! They thought these meatless burgers and sausages would be super popular, but people are buying less of them. This is because many people prefer fresh food over processed food.
- Unilever's Vegetarian Butcher brand isn't making much money.
- The plant-based meat market isn't as big as companies expected.
- Unilever might sell the Vegetarian Butcher brand, but it might not get a great price.
| Fact | Number |
|---|---|
| Annual sales of Vegetarian Butcher | 50 million euros |
| Size of the meat alternatives market | $17 billion |
