Krispy Kreme, the famous doughnut company, had a tough time recently! Their sales didn't meet expectations, and their stock price dropped a lot. This happened because of a cyberattack and the sale of part of their business. They also face challenges from people trying to save money due to high prices.
- Sales were lower than expected.
- A cyberattack cost them money.
- They sold part of another company they owned.
- They plan to grow their business by working with bigger stores like Walmart and Costco.
| Problem | Number |
|---|---|
| Stock price drop | 27% |
| Revenue drop | 10.4% |
| Cyberattack cost | $11 million |
| Expected revenue growth (2025) | 5-7% |
