Puma, a big sportswear company, had a tough time lately! Their sales weren't as good as expected, especially in the U.S. and China. They're also worried about things like trade problems and how much money things cost.
- Puma's sales are growing slowly.
- They're planning to save money by cutting costs.
- They're worried about problems in China and the U.S.
- They're facing tough competition from other brands.
| Item | Number |
|---|---|
| Expected cost savings (Euros) | 75,000,000 |
| Expected EBIT (Euros, without cost savings) | 520,000,000 - 600,000,000 |
| Expected EBIT (Euros, with cost savings) | 445,000,000 - 525,000,000 |
| Q1 EBIT (significantly lower than...) | 159,000,000 |
