Big news about WPP, a giant advertising company! They make ads for lots of products. This year, things aren't going so well for them. Their money (revenue) might stay the same or even go down a little.
- WPP's money made from ads is expected to be flat or slightly down.
- China's economy is weak, hurting WPP's business there.
- Uncertainty in the US, like possible tariffs, is also causing problems.
- Advertising on X (formerly Twitter) is slowly becoming more popular again.
| Fact | Number |
|---|---|
| WPP's 2024 organic revenue fall | 1.0% |
| WPP's share price drop | 16% |
| Expected organic revenue change this year | Flat to -2% |
| Expected operating margin this year | 15% |
