The Trade Desk, a big company that helps advertisers buy ads online, had a record-breaking year in 2024! They handled over $12 billion in ad spending. However, they missed their own goals for the last quarter of the year. This wasn't because of low demand or tough competition, but because of some small mistakes.
- The company had its biggest reorganization ever, making roles and responsibilities clearer.
- They improved their system for creating and releasing new features, making it faster.
- They are focusing more on working directly with brands, as well as agencies.
- They're investing more in making their internal operations more efficient.
| Fact | Number |
|---|---|
| Total ad spending handled in 2024 | $12 billion |
| Trade Desk's total revenue in 2024 | $2.4 billion |
| Q4 2024 revenue | $741 million |
| Q1 2025 expected revenue | at least $575 million |
